📅 Updated: Mar 07, 2021
Domain authority plays a key role in website search engine optimization (SEO) and digital marketing success. When a user type search keywords or queries in search engines, the search engine tries to fetch the result in certain priority. If search engine find indexed content matching the query keywords in more authoritative site, it will send it to the top (first page or closer to first page) even though it find great content pages with low domain authority.